"We are thrilled to welcome Crystal Geyser to the USL family," said Josh Keller, USL Executive Vice President of Corporate Development & Partnerships. "Hydration is essential to the game, and this partnership will provide our players and fans with high-quality hydration with a trusted and refreshing spring water. Crystal Geyser's dedication to local community and environmental stewardship aligns perfectly with USL's values."

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The multifaceted partnership between Crystal Geyser and the United Soccer League (USL) underscores their commitment to providing natural spring water straight from the source and supporting active lifestyles. As part of the agreement, Crystal Geyser® Alpine Spring Water® will be the "Official Water Partner" of the USL. The partnership will not only see CG Roxane integrated across USL's national and local platforms, but will also feature a custom content series designed to amplify Crystal Geyser® Alpine Spring Water®. Our "Find Your Source of Greatness" campaign, will showcase interviews with players, coaches, fans, and executives  across the Leagues, highlighting the personal journeys and dedication that fuel their pursuit of excellence. The content will be featured on the USL's YouTube channel and promoted across both brands' social media channels. Additionally, Crystal Geyser® Alpine Spring Water® will partner with Orange County SC to further connect with fans at the local level.